FROM A VISION TO A GLOBAL CONCERN

In 1984, entrepreneur Thomas Sabo laid the foundations for a company that was to become the embodiment of high-end silver jewellery within a period of just a few years. Since then, the brand has internationally made a name for itself with hand-finished creations and a constantly-growing watches segment. With around 1,600 employees, 260 points-of-sale and a sales and distribution operation that includes 85 countries (status: 2019), the THOMAS SABO Group is today one of the leading premium-sector jewellery and watch suppliers. This position is strengthened by the in-house E-Commerce operations as well as long-term relationships with well-known jewellers and business partners throughout the world.

„I BELIEVE MY RESPONSIBILITY LIES IN RESPONDING TO THE GROWING CHALLENGES OF RETAIL WITH COHESIVENESS AND FLEXIBILITY. BOTH TODAY AND IN THE FUTURE.“

Thomas Sabo, Company founder

WITH PASSION AND CHARISMA

As a medium-sized, owner-run enterprise, we have retained the values and the pioneering spirit of a family company. Our heart beats for people who are committed, dynamic and innovative. Our designs are personal, unique and emotive – and we love creating new ones every day.

ALWAYS IN TUNE WITH THE TIMES

Small creations with a huge impact: Our entire range of jewellery and watches is created by a team of international designers at our headquarters in Lauf an der Pegnitz – generating quite a furore throughout the world. We present our collections twice a year to coincide with the big prêt-à-porter shows in Paris, Milan and New York. Precisely those places where trends are set. Always the focus of all THOMAS SABO designs: glamorous charisma, a unique look and modern diversity. Whether a spectacular dragon pendant crafted from Sterling silver or a luxurious bracelet with hand-cut stones, whether a unique eye-catcher for an elegant business outfit or a dazzling addition to a fabulous party dress: all items bearing our name make a real statement. And can be beautifully combined with each other.

WHERE IT ALL HAPPENS

It is at the international company headquarters in Lauf an der Pegnitz where everything comes together. This small town in the Franconian region of Germany has – with its around 500 employees – been home to the THOMAS SABO Group since it was established. This is also the centre of our creative energy and where our creative, marketing and sales and distribution divisions are located. It is where all our global activities are controlled and managed. Here, we have – with the new company building completed in 2016 – created a space that reflects our passion for modern design.

WHAT MOTIVATES AND SHAPES US 

As a medium-sized company, we are focused on continual, sustainable expansion. Safety, quality and an appreciation of our employees are fixed aspects of the THOMAS SABO company philosophy as we grow together with the commitment and ideas of our teams and our partners. This gives us financial independence to be open-minded at all times and to be prepared for market developments and trends.

Our pledge to our customers and retailers: always to be a reliable partner and to constantly improve in the future. Every single day, we want to inspire people with designs that have been created with the very highest demands on, and respect for, the materials used.

OUR MISSION

The attention to detail and the high standard of quality are what make THOMAS SABO stand out. All our activities, creative processes and designs pursue this maxim and should continue to do so in the future – regardless of how much we grow. Because this is the very soul of our brand.

OUR VISION

In its core, the THOMAS SABO vision is inextricably linked to that of the person Thomas Sabo. He is the engine and mentor of the company. His ground-breaking idea of enabling people throughout the world to purchase high-end items of jewellery in all price segments is what drives us all. Even with the current size of the company, the fundamental values of Thomas Sabo are omnipresent in our daily working lives: flexibility, creativity, commercial judgement and tireless commitment.

„WE WANT TO BE THE FIRST CHOICE FOR JEWELLERY AND WATCHES IN OUR SEGMENT. WORLDWIDE.“ 

Thomas Sabo, Company founder

OUR PRINCIPLES 

As a family-managed company, we are accompanied by numerous visions and values from the very outset. We are hugely proud that we:

  • Create new premium jewellery and watches in all price segments each season;
  • Define the industry standard with materials of the very highest quality;
  • Conduct business in a sustainable, profit-oriented and conservative manner as a top priority;
  • Always optimise our service offerings in line with our global clientèle and partners;
  • Hold all employees in the highest esteem;
  • Create impulses internally and externally and promote creativity;
  • Remain realistic, think in an holistic manner and always retain our independence and flexibility.

OUR OBJECTIVES 

Thanks to sound financial, asset and profitability policies, the THOMAS SABO Group has secured its position. And this should remain so in the future. Here, we are basing our activities on the following strategies:

  • The step-by-step expansion of our position as an internationally-leading premium brand through the THOMAS SABO retail business;
  • Continuing the trusting and successful collaboration with specialist retailers through close and strengthened partnerships;
  • The expansion of our E-Commerce operations with a focus on the THOMAS SABO online shop and collaborations with B2C trading platforms;
  • A comprehensive presence in the international markets through high-performing partners;
  • The extending of the company culture to the international subsidiaries;
  • The creation of a seamless shopping and brand experience.
  • To offer the largest direct sales network in the entire European jewellery and watch market in the medium term.

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